How To Get A Adidas Sponsorship?

adidas sponsorship

The brand promotion by adidas covers sponsorship of reputed brands, celebrities, business tycoons, as well as well established sports organisation like FIFA. There is a huge relation between sponsorship and celebrity.

Although, Adidas gives sponsorship amount to less reputed organisations mostly those who non profitable organisations. The organization also seeks individual as well as reputed agencies to submit their sponsorship proposals.

There are certain directives, proposals and protocols behind Adidas sponsorship and you will get to know all these if you go through this resourceful blog.

Direct Proposal

The company highlights the sponsorship issue on the official website. It suggests Adidas sponsorship request that will be sent to the Sports Marketing Department. Website suggest that the Adidas representative will revert back to the request placed. Company will not come up with any sponsorship requirements or seek for any particular information.

Sports and Entertainment Sponsorship

Majority of the individual sponsorship at Adidas is done for athletes. The year of 2014 saw football stars like David Beckham and basketball legend Dwight Howard as an Adidas sponsorship athletes. 

However, this brand has also signed a deal with notable entertainers like Kate Perry, Cyclops, The Like and many more.

This company also collaborated with several branded sports entities which  encompasses 2008 and 2012 Olympic committees, The Boston Marathon, as well as the NBA.


Success, Excellence, and Celebrity- Three Ideologies for Sponsorship

There is an underlying reason for sponsoring such individuals and organizations. It clearly states that these affiliates personifies excellence. The company prioritise on teamwork and certain behavioural aspects such as honesty, sensibility, and discipline.

When it comes to sports and entertainment, excellence is tantamount to success and celebrity.


Recently, there has been a FootAsylum article which provides based on the sponsorship choices of Adidas which clearly identifies the link between celebrity and sales. 

Also, it portrays the fact that the profit from the business outweighs the cost involved.

Sponsorship Involving Social Policy Purpose


The  company helps people suffering from flood and disaster and also to those with a charitable purpose. Now there is a separate team sponsored by Adidas for this purpose.

In Adidas, there are certain websites devoted to this purpose. Suppose Adidas  wants to extend its support for education in Pakistan, in collaboration with a German organization meant for the person with disabilities and and how it showcases the children sports in different Brazillian cities.

If you are a non celeb, then your Adidas sponsorship request should concentrate social advantages of the sponsorship. The company wants to engage with several organizations engaged in several humanitarian activities helping the local community. In each and every example stated above, organizations getting the sponsorship are already established and working to accomplish the target that Adidas supported.

Who does Adidas Sponsor?


When you are searching for brands, Adidas bestows a higher position in the world of soccer. The official partner of FIFA seems to be this brand name mostly when you look at the football players sponsored by FIFA.

When  clubs and national teams forms the important aspect of the brand identity, everyone will look for the soccer player which Adidas sponsored. 

However, to your utter delight you will find LM10 that is Lionel Messi as its flagship player sponsorship. There are some well known players sponsored by Adidas such as Thomas Meunier of Belgium, Mohammad Salah of Egypt, from Liverpool, Axel Witsel from Borussia, and many more.

Apart from the famous players, there are certain clubs sponsored by Adidas which comprises of Fulham, Bayern Munich, Juventus, Benfica, Valencia, Manchester United, Real Madrid and many more.

Read More: Hockey Skates Vs Figure Skates

Individual Sport Sponsorship for Team

In the growing world of professional sports, sponsorship is an age old practice. All of us are quite acquainted with the brand names present in the player’s jersey, glowing banners in the background, advertising sports before and after the game etc. At times, there are certain stadiums named after corporate sponsors.


You don’t need to secure a top position in order to get a sponsor for your team. It’s a false notion spinning around your head so it’s better not to mix up with these. Even people playing in the lower division clubs can get sponsorship and this is what we will be discussing in the subsequent sections.

Sponsorship Attributes Exclusive for Your Team

Sponsorship will contribute more or less to the financial aspects which you can invest in uniforms, cost of the travel, or the instruments whatever you require. In several situations, some sponsors will invest directly if it is a sporting goods store.

There are other sponsors which will donate for the events or make it available for you. Sounds good right? However, while enjoying such privileges you must think about the return policy. Therefore, the sponsor will get benefited will be discussed in the below section. 

Benefits of Sponsors

Sponsorship is nothing but a marketing event. The teams and events lined up for this will get good exposure. This will lead to the increase in sales, enhancing the brand awareness and strengthens the employee-customer bond.


It’s a myth that Sponsorship is meant for only large business. Small and Medium scale enterprise will use this as a marketing weapon to enhance the standpoint in the community.

By displaying the logo on the jersey, banners on the stadium, and through flyers in the promotional event they can enhance their support for the local team.

But Sponsorship is a marketing ploy and therefore, requires proper justification similar to other events. It is dependent on you how you can portray the fact that partnership with your team will enhance their business in the long run and this is the main thing that we will be discussing in due course.

How to Get a Sponsor for Team or an Event?

Now you know the merits of sponsorship, let’s figure out we can proceed further and kickstart the journey. You  should take into account the following points.

  1. First of all, someone had to undertake the responsibility.
  2. Getting in touch with a corporate sponsor requires huge time as well as effort. Therefore, it is worthwhile to employ one person to take the entire responsibility.
  3. Employing an individual doesn’t signify that he or she will work. It can act as a whole team as well. However, it is imperative to handover the charge to one person.
  4. There should be a requirement of sponsorship letter for individual athlete.

While selecting it is important to note that sponsorship is basically a part of business transaction and selecting someone with a good skill asset will serve as an asset in due course.

Also it is worthwhile to hire a person who has the ability to perform the job and is not overburdened with too many responsibilities.

Ready to Get a Sponsor?

This sums up the entire content. If you like to get a sponsor, follow this informative blog as a generic guideline. It will serve your purpose and by knowing what Adidas did, you can channelize your business towards and unique direction.

21 thoughts on “How To Get A Adidas Sponsorship?

  1. Good evening! I am a biathlete from Estonia. I would like to know about the promotion of your product in my country through advertising. Since I live in Narva, I am fluent in Estonian, Russian and English. (Therefore, I can advertise in 3 languages), Which can contribute to greater promotion of your product.

  2. Je fais partie d’une association universitaire qui se spécialise dans le monde du hip hop. Mon école est paris dauphine, une université très réputée. J’aimerai pouvoir crée un partenariat avec vous, en effet adidas est devenu une figure emblématique du monde de la mode urbaine.

  3. Sehr geehrte Damen und Herren, ich melde mich aus Tuzla, Bosnien-Herzegowina. Ich bin 38 Jahre alt und arbeite in einer österreichischen Firma als Manager. Dazu bin ich beim Futsal Club Salines Tuzla Vorstandsvorsitzender. Wir haben uns hier entschieden, etwas für den Sport in Bosnien-Herzegowina zu tun und zwar ein seriöses Projekt aufzubauen und in der Futsal-Champions League zu spielen. Zurzeit kämpfen wir um die Meisterschaft.
    Was die Organisation angeht, haben wir europäische Standards aufgestellt. Unser Budget ist 150.000 EUR, was für diesen Sport und für dieses Land sehr viel ist. Wir aber wollen hoch hinaus.
    Ich weiß, dass wir für Sie uninteressant als Partner und Kleidungsausstatter sind, aber ich wollte mich melden und versuchen in diesem Teil von Europa eine Zusammenarbeit mit dem Giganten zu vereinbaren. Futsal ist eine Sportart, die sehr schnell die Welt erobert. Es ist bestimmt unrealistisch, aber Sie würden uns als Sponsor für unsere Trilots und Sportsachen sehr helfen und auch eine kleine Werbung in diesen Ländern bekommen. Wir würden uns mit dem Erreichen der Futsal Champions League revanchieren.
    Im Voraus vielen Dank! Ich wollte es versuchen und nachfragen. Wenn man es nicht versucht, kann man nichts erreichen und wir wollen etwas besonderes hier aufbauen.
    Mit freundlichen Grüßen

  4. Hi I’ll message you in regards of the Adidas sponsorship we have AAU basketball teams. We have 5 teams with about 60 kids and would love to represent your brand…. Please email me more information on what we need to do to get started. Thank you

  5. I play all it of sports and I have teams and I wade all lot of adidas (soccer,volley-ball,dance )
    Have a good day

  6. Hello my name is Anderson Joseph I have this idea to create a new enterprise for the kids age 10 and 12 and I’m going to train them and make them very skillful for the game of soccer and I want Adidas to be the sponsor because I asked them on my meeting about the sponsors and they all say they like Adidas

  7. Iam ungedzani pfano from thohoyandou iam 21 yrs ..i needed sponsorship for marathon iam very inteligant..iam youngest to join 21 km marathon

  8. Goeie Dag

    My dogterjie is 11 en doen uitstekende atletiek. Op hierdie stadium breek sy 2 rekords elke atletiek byeenkoms..
    Sy oefen 7 dae n week en is n baie goeie voorbeeld vir ander laerskool kinders
    Kontak my asb 0836712971

  9. We are a starting up sports league and are looking for some sponsors. Our first sport was a flag football tournament. We had 4 teams but with some help from you guys we could get a bigger turn out, have more players, teams and much more fun!

  10. I love the adidas brand i feel in in love with when I got to see my favourite football players and teams don the adidas brand then i said to myself am gonna be part of the family. Please how can I be part of you am an amateur footballer in nigeria

  11. I would like to be sponsored for adidas because i just adore your clothes and as an cheerleader your clothing is very useful at times .

  12. I need sponsorship from Adidas for a event from University Sains Malaysia. Thanks for the opportunity to help us.

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