Big Bash Tv rights are soared up after the rating of BBL5 season. The TV rights for Big Bash from 2016-17 season could hit 50-60 million dollars per year and this could be the biggest change in the history of Australia domestic cricket league. Before this season, Ten and Channel 9 bought the tv rights for just 20 million dollars per year. So Cricket Australia now looking for big opportunities to cash on in next season. TV’s Nine and Ten networks are now in a battle to bid to acquire the BBL06 tv rights.
Sydney Thunder players celebrate winning the BBL final last night.
“They will be hotly contested for sure,’’ Warner said. “It’s a short season, they rate really well and the $20 million (a year) Channel 10 paid turned out to be exceptionally good value.
“And if they expand the length of the competition like some of the teams want to, the value will go up even further.
“Channel 10 will obviously want to retain them because it has worked so well for them. Fox would certainly be interested to be involved again given they formally had the rights and potentially Channel 9 could be interested as well.’’
In the Final of Big bash 2015-16, 47,000 people accumulated for the match between Thunder v Stars at MCG. From the last year, on average 5000 people has increased to watch the match on the field. With the increase in the audience on Tv and on the field, Value of BBL Tv rights has nearly tripled 300%.
The Ten Network audience has increased up to 15 % compared to last year and an average of 1.013 million viewers during the latest tournament.
In 2005, Cricket Australia has signed a deal for 7 years with Network Ten in 2005 which was extended in 2013 for next 5 years up to 2018. The first deal between CA and Ten network from 2005-2012 was $450 million with $20 million USD yearly fee for Big Bash.
One media executive, who asked to remain anonymous, said: “It’s worth more than the Australian Open now. The good thing is that you’re assured an Australian winner in a city-versus-city format. The West Indies team were in disarray in the recent Tests; it was no contest, whereas the BBL is very competitive and matches are often decided in the final overs.”
The 8 franchises in Big Bash League are valued at $50 million each and various businessman in India said to be prepared to pay $26m for a 49 per cent stake. Later, a consortium involving Sydney-based businessman Darshak Mehta was willing to stump up $5m for a 49 per cent share in the Sydney Sixers but learnt that was well short of the asking price.
Cricket Australia has projected that over its current four-year cycle, ending next summer, revenue will climb to $1.32 billion — up from $736 million the previous four-year period.
The average audience this year has been one million a game, up 11 % from last year.
